Santos, Thiago Oliveira; Correia, Abel; Biscaia, Rui; … - In: International Journal of Sports Marketing and Sponsorship 20 (2019) 1, pp. 163-183
-creation). First, a preliminary analysis of the proposed items to capture fan engagement through SNS was conducted through expert … Purpose: The purpose of this paper is to conceptualise and measure the construct of fan engagement through social … review. Second, an assessment of item reliability and construct validity was completed using confirmatory factor analysis …