Heshmati, Ebrahim; Saeednia, Hamidreza; Badizadeh, Ali - In: Journal of Islamic Marketing 10 (2019) 3, pp. 790-810
hierarchical model. Information and data, based initially on concepts in the literature, are gathered as open code through expert … categories and validated and edited to provide the final model. Findings: The final model of the study is based on expecting … of a model to measure customer experience is an important indicator for performance improvements in the banking industry …