König, Andreas; Enders, Albrecht; Hungenberg, Harald; … - Betriebswirtschaftliches Institut <Nürnberg> / … - 2006
Germany and a series of expert interviews. Subsequently,we construct a mathematical Excel-based tool and apply data … the new market of Over-The-Air(OTA)-Downloads.However, until now there has been no broad academic discussion about this … market. Inparticular, two central questions have not yet been addressed: (1) which factors influence thesuccess of music …