Aish, Ehab M. Abou; Kortam, Wael A.; Hassan, Salah S. - Faculty of Management Technology, German University - 2008
to dominate the marketing field in the future due to the increasing role of the agency brand selection and switching in …Understanding switching behavior is a cornerstone in sustaining customer led marketing efforts especially in services … the customer and the service provider. The issue of understanding the motives and barriers behind agency-brand switching …