OPREANA, Alin - In: Expert Journal of Marketing 1 (2013) 1, pp. 17-27
with Internet and e-shopping and consumers’ frequency of online purchasing, while considering sex as a passive influencer … improve their understanding of their consumers’ characteristics and propensity to buy through Internet retailing. Tracking the … online journey of consumers will help enhance the attractiveness of this new retailing medium to current and potential …