Fleischmann, M.; Nunen, J.A.E.E. van; Graeve, B.; Gapp, R. - Erasmus Research Institute of Management (ERIM), ERIM … - 2004
product may generate revenues multiple times, rather than a single time. Capturing this value requires a broadening of the … generated. In this chapter, we review the field of reverse logistics. We discuss its opportunities and its challenges and … chain concept. We illustrate our discussion with examples of reverse logistics practice at IBM. …