Priyadharsini, S.; Kathiravan, G.; Thirunavukkarasu, M. A. - In: Expert journal of marketing 5 (2017) 2, pp. 37-43
-Tier cities of Tamil Nadu. Personal interviews were done to collect the data from 160 respondents chosen through a multistage … sampling procedure in each of the two cities selected for this study. Ordered Probit model fitted for the attributes of milk … showed that: family size had a significant positive preference towards texture, low fat and low price of milk, educated …