Bek, David (contributor); Jones, Ian W. (contributor); … - 2005
Diageo developed a
code of marketing practice, which was externally audited in 2001 (Diageo,
2004t). A revised code was … Research, University of Cambridge
Working Paper No. 302
by
David Bek
University of Cambridge
Centre for Business … Research
Top Floor, The Judge Institute of Management Building
Trumpington Street, Cambridge CB2 1AG
Email: bek …