Trapero, Juan R; Kourentzes, Nikolaos; Fildes, Robert - In: Journal of the Operational Research Society 66 (2015) 2, pp. 299-307
Shorter product life cycles and aggressive marketing, among other factors, have increased the complexity of sales … with managerial judgment. Forecasting sales under promotional activity is one of the main reasons to use expert judgment …. Alternatively, one can replace expert adjustments by regression models whose exogenous inputs are promotion features (price, display …