Larceneux, Fabrice - Université Paris-Dauphine (Paris IX) - 2001
expert (critic) on the quality of the consumptive experience. The purpose of this empirical study was to assess the impact of … behaviours are related to perceived self-expertise and the credibility of experiential labelling. Marketing implications are …This article deals with the concept of the experiential label. This label conveys subjective information provided by an …