Dobbelstein, Thomas; Renzing, Ole - In: International Journal of Applied Behavioral Economics … 1 (2012) 3, pp. 39-57
influence the customer’s perceived regional anchoring of a CHI positively, the most effective marketing instruments are … to reduce a massive amount of information, consumers base their often simplified buying decision on key data. The paper … shows the cognitive and affective importance of regional anchoring as a key information factor in selecting a form of …