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~person:"Kerr, Gayle"
~person:"Lüthje, Christian"
~person:"Thiene, Mara"
~subject:"Marketingtheorie"
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Apples, oranges and fruit salad : a Delphi study
of
the IMC educational mix
Kerr, Gayle
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
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