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~person:"Kerr, Gayle"
~person:"Lüthje, Christian"
~person:"Thiene, Mara"
~subject:"Marketingtheorie"
~subject:"Marktforschung"
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Kerr, Gayle
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Thiene, Mara
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Journal of advertising : official publication of the American Academy of Advertising
1
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Apples, oranges and fruit salad : a Delphi study
of
the IMC educational mix
Kerr, Gayle
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
Saved in:
2
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
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