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~person:"Kerr, Gayle"
~subject:"Werbewirtschaft"
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Werbewirtschaft
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Kerr, Gayle
Dickinson-Delaporte, Sonia
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Agency-generated research
of
consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
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