Leimeister, Jan Marco; Huber, Michael; Bretschneider, Ulrich - Universität <Kassel> / Fachgebiet Wirtschaftsinformatik - 2009
business-to-business software companies.Active participation of potential lead users is the key to success. Yet a look at …. We proceeded to evaluate theoutcomes of these design measures and found that participation can be supported usinga two …-step model. The components of the model support incentives and motives ofusers. Incentives and motives of the users then support …