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~person:"Lüthje, Christian"
~person:"Kerr, Gayle"
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Search: expert journal of marketing
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Delphi technique
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Advertising
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Lüthje, Christian
Kerr, Gayle
Budzinski, Oliver
11
Hall, Andy
9
Elobeid, Amani
7
Krcmar, Helmut
7
Leimeister, Jan Marco
7
Moutinho, Luiz
6
Barnard, Brian
5
Burgelman, Robert A.
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Tokgoz, Simla
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VINEREAN, Alexandra
5
Vinerean, Simona
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Baalen, Peter van
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Beghin, John
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Blandford, David
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Curry, Bruce
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Dolles, Harald
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Eck, Nees Jan van
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Henrekson, Magnus
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Kaval, Pamela
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Pipek, Volkmar
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Scarpa, Riccardo
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Schroth, Enrique
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Thiene, Mara
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VINEREAN, Simona
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Winsberg, S.
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Wolfers, Justin
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Yao, Richard
4
Zitzewitz, Eric
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Zoghi, Cindy
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Abler, David
3
Baalen, P.J. van
3
Beghin, John C.
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International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of marketing communications
1
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ECONIS (ZBW)
4
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1
Redefining advertising in research and practice
Kerr, Gayle
;
Richards, Jef
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10012498537
Saved in:
2
Apples, oranges and fruit salad : a Delphi study
of
the IMC educational mix
Kerr, Gayle
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
Saved in:
3
Agency-generated research
of
consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
4
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
Saved in:
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