Dolles, Harald (contributor); Söderman, Sten (contributor) - 2005
found these to be “chaotic”.
11
Cheffins (1997a: 75) adds that the marketing strategies of the football clubs
surveyed … marketing
communications activity. In fact, with the exception of movie stars and
singers, sports teams generate a stronger …
DEUTSCHES INSTITUT FÜR JAPANSTUDIEN
Harald Dolles &
Sten Söderman
Ahead of the …