Scarpa, Riccardo (contributor); Thiene, Mara (contributor); … - 2007
in terms
of marketing strategy since their supermarket purchases are usually impulse-driven. ‘I wish I
could’ is an …-optimality criterion
using Design Expert v. 6. It consisted of 41 choice tasks. Each choice task comprised the
no-buy option and two … about price? a
revealed preference analysis of fair trade coffee purchases’, Canadian Journal of Agricultural
Economics 54 …