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~person:"VINEREAN, Alexandra"
~person:"Kerr, Gayle"
~subject:"Definition"
~subject:"Graduate business education"
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VINEREAN, Alexandra
Kerr, Gayle
Baalen, Peter van
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International journal of advertising : the review of marketing communications
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Journal of marketing communications
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Redefining advertising in research and practice
Kerr, Gayle
;
Richards, Jef
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10012498537
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2
Apples, oranges and fruit salad : a Delphi study
of
the IMC educational mix
Kerr, Gayle
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
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