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~subject:"Beziehungsmarketing"
~subject:"Markenführung"
~isPartOf:"The TQM journal : the international review of organizational improvement"
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The TQM journal : the international review of organizational improvement
Expert journal of marketing
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Asia Pacific journal of marketing and logistics
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Critical perspectives on accounting : an international journal for social and organizational accountability
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Journal of fashion marketing and management
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A holistic framework to embed good company practice for customer retention
McCrory, Barbara
;
Pilcher, Nick
;
McMillan, Janice
- In:
The TQM journal : the international review of …
29
(
2017
)
2
,
pp. 257-275
Persistent link: https://www.econbiz.de/10011643357
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