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~subject:"Brand management"
~person:"Verhellen, Yann"
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Brand management
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Verhellen, Yann
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Journal of electronic commerce research : JECR
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Consumer responses to brands placed in YouTube movies : the effect
of
prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
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