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~subject:"Brand management"
~subject:"China"
~isPartOf:"Central European business review : CEBR"
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Brand management
China
B-to-B-Marketing
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B2B market
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Brand
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Brand image
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Business-to-business marketing
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brand building
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brand importance in B2B
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Kolouchová, Daniela
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Konečný, Martin
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Central European business review : CEBR
ERIM report series research in management
5
Expert journal of marketing
3
International journal of project management : the journal of The International Project Management Association
2
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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BERR economics paper
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BREAD working paper
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Baltic journal of management
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Discussion paper series / Centre for New and Emerging Markets
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Discussion paper series / Harvard Institute of Economic Research
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Expert journal of business and management
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Frontiers of business research in China : selected publications from Chinese universities
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International journal of entrepreneurship and small business : IJESB
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International journal of management and decision making : IJMDM
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Journal of Agribusiness in Developing and Emerging Economies
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of electronic commerce research : JECR
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of tourism, sustainability and well-being
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Journal of travel and tourism marketing
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Management information systems : mis quarterly
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Marketing i menedžment innovacij : m&mi
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The CEPS working paper series
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The journal of applied business research
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Working paper / Deutsches Institut für Japanstudien
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Working paper / Economics and management series / Reading University Business School
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Working papers / The Levy Economics Institute
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The importance
of
brand on B2B markets :
expert
interviews with Hilti AG mamagers
Konečný, Martin
;
Kolouchová, Daniela
- In:
Central European business review : CEBR
2
(
2013
)
4
,
pp. 24-29
Persistent link: https://www.econbiz.de/10010345389
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