//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
~subject:"Theorie"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: expert journal of marketing
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Theorie
Consumer behaviour
3
Konsumentenverhalten
3
Social Web
3
Social web
3
Brand image
2
Markenführung
2
Markenimage
2
Viral marketing
2
Virales Marketing
2
Advertising effects
1
Brand
1
Brand placement
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
Customer satisfaction
1
Digital platform
1
Digitale Dienste
1
Digitale Plattform
1
Expert review
1
Experten
1
Experts
1
Film industry
1
Filmwirtschaft
1
Inconsistent content
1
Kundenzufriedenheit
1
Markenartikel
1
Online reviews
1
Product Placement
1
Product placement
1
Prominence
1
Review content
1
Text
1
User generated content
1
Web-based service
1
Werbewirkung
1
anti-fragility
1
brand contestation
1
brand management
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Dens, Nathalie
1
Dietrich, Daniel
1
Pelsmacker, Patrick de
1
Russell, Cristel Antonia
1
Verhellen, Yann
1
Published in...
All
Journal of electronic commerce research : JECR
Journal of consumer research : JCR ; an interdisciplinary journal
ERIM report series research in management
6
Discussion paper series / IZA
3
Econometric Institute research papers
3
Expert journal of marketing
3
New York economic review : journal of the New York State Economics Association
3
Marketing : ZFP ; journal of research and management
2
Methodological tools for SIA : report of the CEPII Workshop held on 7 - 8 November 2002 in Brussels
2
The journal of brand management : an international journal
2
Working paper
2
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Central European business review : CEBR
1
DRUID working paper
1
Discussion paper / Institute of Agricultural Development in Central and Eastern Europe
1
Discussion paper / The Pensions Institute, Cass Business School, City University
1
Discussion paper series / UCL Economics
1
Diskussionsbeitrag / Universität Potsdam, Wirtschafts- und Sozialwissenschaftliche Fakultät, Lehrstuhl für Finanzwissenschaft
1
Diskussionsbeiträge des IAI
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Doctoral thesis / Luleå University of Technology
1
Economic research report
1
Essays in political economy from the Ludwig von Mises Institute
1
European research studies
1
Faculty research papers / The Fuqua School of Business, Duke University
1
Fisher College of Business working paper series
1
Freiberger Dissertationen OnLine : FRIDOLIN
1
International journal of electronic business
1
International journal of entrepreneurship and small business : IJESB
1
International journal of industrial organization
1
Joint discussion paper series in economics : publ. by the Universities of Aachen, Gießen, Göttingen, Kassel, Marburg, Siegen
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of tourism, sustainability and well-being
1
Licentiate thesis / Luleå tekniska universitet
1
Linköping studies in science and technology
1
Management information systems : mis quarterly
1
Our environmental decision making (EDM) working paper series / CSERGE
1
PhD series / Copenhagen Business School
1
SFB 649 discussion paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A framework
of
brand contestation : toward brand antifragility
Dietrich, Daniel
;
Russell, Cristel Antonia
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 682-708
Persistent link: https://www.econbiz.de/10012799037
Saved in:
2
Consumer responses to brands placed in YouTube movies : the effect
of
prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->