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~subject:"Delphi-Methode"
~subject:"Wettbewerbspolitik"
~person:"Davey, Andrew"
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Delphi-Methode
Wettbewerbspolitik
Brand
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Brand immersion
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Davey, Andrew
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The journal of brand management : an international journal
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Revisiting experiential
marketing
: a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
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