Heinemann, Jens Holger (contributor) - 2007
Marketing und Handel
(IMH) der Universität St. Gallen von besonderer Bedeutung für das Gelingen. Hierbei
danke ich vor allem ….
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VIII
Abstract
The origin of this paper is a problem out of the practice of business decisions from the
functional … area of distribution management. Since the end of the 90s Electronic Mar-
ketplaces have been established as a special form …