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~subject:"Experten"
~isPartOf:"Health marketing quarterly"
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Literally experts : expertise and the processing
of
analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie
;
Smith, Malcolm C.
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
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