//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Experten"
~subject:"Brand management"
~person:"Butcher, Luke"
~person:"Dai, Tinglong"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: expert journal of marketing
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Experten
Brand management
Artificial intelligence
1
Asymmetric information
1
Asymmetrische Information
1
Brand
1
Brand immersion
1
Consumer behaviour
1
Delphi technique
1
Delphi-Methode
1
Event marketing
1
Event-Marketing
1
Experience
1
Experiential marketing
1
Expert system
1
Expertensystem
1
Experts
1
Game theory
1
Konsumentenverhalten
1
Künstliche Intelligenz
1
Markenartikel
1
Markenführung
1
Spieltheorie
1
XM
1
artificial intelligence
1
diagnostic expert
1
game theory
1
health
1
information asymmetry
1
undertesting
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Butcher, Luke
Dai, Tinglong
Abraham, Jocelyne
2
Morin, Lucie
2
Renaud, Stephane
2
Saulquin, Jean-Yves
2
Soparnot, Richard
2
Adam, Muhammad
1
Akçura, M. Tolga
1
Al-Zu'bi, Zu'bi
1
Allen, B. J.
1
Azadi, Hossein
1
Barnes, Stuart J.
1
Barrio-García, Salvador del
1
Basuroy, Suman
1
Berg, Jan van den
1
Boulaksil, Youssef
1
Brockdorff, Benita
1
Bytyçi, Shaip
1
Casado-Díaz, Ana B.
1
Chimhundu, Ranga
1
Christandl, Fabian
1
Constantin, Cristinel Petrişor
1
Coppetti, Caspar F.
1
Cotte, June
1
Crowden Good, Catherine Bamber
1
Daellenbach, Kate
1
Davey, Andrew
1
Dekimpe, Marnik G.
1
Delbaere, Marjorie
1
Deleersnyder, Barbara
1
Dens, Nathalie
1
Dezalay, Yves
1
Diamantopoulos, Adamantios
1
Dietrich, Daniel
1
Du, Shaofu
1
Duarte Silveira, Paulo
1
East, Robert
1
Egermann, Hauke
1
Faghih, Nezamodin
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Revisiting experiential
marketing
: a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
2
Conspicuous by its absence : diagnostic
expert
testing under uncertainty
Dai, Tinglong
;
Singh, Shubhranshu
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
3
,
pp. 540-563
Persistent link: https://www.econbiz.de/10012294681
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->