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~subject:"Konsumentenverhalten"
~subject:"Beziehungsmarketing"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Konsumentenverhalten
Beziehungsmarketing
Advertising
1
Advertising music
1
Brand image
1
Brand management
1
Consumer behaviour
1
Markenführung
1
Markenimage
1
Music
1
Music Branding Expert Terminology (MBET)
1
Music branding
1
Music industry
1
Musik
1
Musikwirtschaft
1
Werbemusik
1
Werbung
1
brand identity
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brand value
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musical congruity
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musical meaning
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Egermann, Hauke
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Herzog, Martin
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Lepa, Steffen
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Schoenrock, Andreas
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Steffens, Jochen
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Expert journal of marketing
28
Expert journal of business and management
3
MO
3
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of electronic commerce research : JECR
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Journal of fashion marketing and management
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Journal of service research : JSR
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SFB 649 discussion paper
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The journal of brand management : an international journal
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Working paper in economics
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Cogent business & management
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Critical perspectives on accounting : an international journal for social and organizational accountability
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DRUID working paper
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Department working papers / Bar-Ilan University, Department of Economics
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Dissertations from the International Graduate School of Management and Industrial Engineering
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ERIM report series research in management
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Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy
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Global business and finance review
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International journal of business excellence : IJBEX
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International journal of electronic business
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management and network economics : IJMNE
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of technology marketing : IJTMkt
1
Journal of business economics and management
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of cultural economics
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of open innovation : technology, market, and complexity
1
Journal of public economics
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Journal of retailing and consumer services
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Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
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