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~subject:"Markenführung"
~isPartOf:"The journal of applied business research"
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Search: expert journal of marketing
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Markenführung
Beziehungsmarketing
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Brand Communication
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Brand management
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Consumer behaviour
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In-Store Marketing
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Konsumentenverhalten
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Ladengeschäft
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Marketingmanagement
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Point-of-Purchase
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Marreiros, Cristina Galamba
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Silveira, Paulo Duarte
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The journal of applied business research
ERIM report series research in management
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Expert journal of marketing
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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Baltic journal of management
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Central European business review : CEBR
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International journal of entrepreneurship and small business : IJESB
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of electronic commerce research : JECR
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of tourism, sustainability and well-being
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Management information systems : mis quarterly
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Exploring shopper
marketing
approach implications on brand communication at the point-
of
-purchase : an
expert
's opinion qualitative study
Silveira, Paulo Duarte
;
Marreiros, Cristina Galamba
- In:
The journal of applied business research
30
(
2014
)
5
,
pp. 1329-1337
Persistent link: https://www.econbiz.de/10010470529
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