Fok, Dennis; Paap, Richard; Horváth, Csilla; Franses, … - 2005
marketing mix, of the vector of log sales given X1;:::;XK equals
E[logSjX1;:::;XK] = (I¡¡)¡1„ +
KX
k=1
(I¡¡)¡1(Ak + Ck)logXk: (5 …, (LCC) LCC Webpage
Journal of Economic Literature, (JEL), JEL Webpage
ACM Computing Classification System CCS Webpage … anonymous referees for their very helpful and extensive comments.
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