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~subject:"Produktentwicklung"
~subject:"Supplier relationship management"
~person:"Johnston, Wesley J."
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Johnston, Wesley J.
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Industrial marketing management : the international journal for industrial and high-tech firms
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The future
of
B2B
marketing
theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
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