Young, Andrew T. (contributor); Levy, Daniel C. (contributor) - 2005
ingenious
idea. Why sell 75¢ or $1 bottles of medicine? This was a marketing strategy limited to the sick. Why
not sell a …-page ad in a
1922 issue of The Ladies Home Journal. The 1930s continued that theme and that of purity. Coca-Cola
is a …
Explicit Evidence on an Implicit Contract*
Andrew T. Young**
Department of Economics
University of …