Junge, Philip - 2009 - 1. Aufl.
article Portfolio Selection in the Journal of Finance.
This article is today regarded as the origin of the portfolio theory … graphically displays the purpose of
Opportunity Management in today’s business environment.
6 Kotler, P./Armstrong, G., Marketing …
in an expert interview).
5. TerminologyPart I - Introduction
Opportunities due to the
occurrence of Lucky Strikes …