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~subject:"United States"
~language:"eng"
~accessRights:"restricted"
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Search: expert journal of marketing
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United States
Delphi technique
17
Delphi-Methode
17
Consumer behaviour
13
Konsumentenverhalten
13
Internet marketing
12
Online-Marketing
12
Social Web
10
Social web
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Delphi method
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Fuzzy sets
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Fuzzy-Set-Theorie
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Innovation
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Lieferantenmanagement
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Supplier relationship management
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Game theory
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Online retailing
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Online-Handel
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Spieltheorie
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Advertising
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Beziehungsmarketing
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Brand management
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Customer satisfaction
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Expert system
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Expertensystem
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Kundenzufriedenheit
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Markenführung
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Marketing
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Relationship marketing
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Werbung
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social media
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Betriebliche Wertschöpfung
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Hwang, Ki-Soon
1
Johnston, Wesley J.
1
Kainzbauer, Astrid
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Lowe, Sid
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Mora Cortez, Roberto
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Rod, Michel
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of organizational change management
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ECONIS (ZBW)
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1
The future
of
B2B
marketing
theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
Saved in:
2
Exploring the perceived value
of
social practice theories for business-to-business
marketing
managers
Lowe, Sid
;
Rod, Michel
;
Kainzbauer, Astrid
;
Hwang, Ki-Soon
- In:
Journal of organizational change management
29
(
2016
)
5
,
pp. 751-768
Persistent link: https://www.econbiz.de/10011619336
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