Corswant, F. von; Wynstra, J.Y.F.; Wetzels, M. - Erasmus Research Institute of Management (ERIM), ERIM … - 2003
innovation strategy and customer development commitment are seen as the antecedents of supplier product development activity …. Using partial least squares (PLS), we analyze the results of a survey of 161 Swedish automotive suppliers and test a series … of nested models to test our hypotheses. We demonstrate that the position of the supplier in the supply chain and its …