Ainscough, Thomas L.; DeCarlo, homas E.; Leigh, homas W. - In: Journal of Services Marketing 10 (1996) 4, pp. 6-17
behavioral rules of multiple expert salespeople to develop a prototype of a flexible, yet systematic, sales expert system. The … prototype expert system in this study was built using the selling scripts and if‐then contingency rules of expert salespeople in …Expert systems seek to solve problems by using a computer to apply reasoning methodologies to knowledge in a specific …