Coppetti, Caspar F. (contributor) - 2004 - [Elektronische Ressource]
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2.1.6 Sponsorship as a Means of Marketing Communication … markets, such as consumer goods, marketing spend amounts to some 40
percent of turnover (e.g., Red Bull: 35 percent … from a branding perspective (cf. Cornwell and Maignan
1998). Also, while most marketing departments today are proud of …