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~subject:"Lieferantenmanagement"
~type_genre:"Aufsatz im Buch"
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Lieferantenmanagement
Market research
7
Marktforschung
7
B-to-B-Marketing
6
Beziehungsmarketing
6
Business-to-business marketing
6
Customer satisfaction
6
Customer service
6
Kundenservice
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Kundenzufriedenheit
6
Relationship marketing
6
Supplier relationship management
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Dienstleistungsqualität
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Marketing management
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Marketingmanagement
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Measurement
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Messung
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Product management
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Produktmanagement
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Service quality
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Distribution channel
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Qualitätsmanagement
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Vertriebsweg
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Advertising effects
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Customer value
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Kundenwert
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Markenführung
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Market segmentation
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Marketing
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Marktsegmentierung
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Organisationsstruktur
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Aufsatz im Buch
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German
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Pepels, Werner
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Weinmann, Markus
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Kompendium Management in Banking & Finance
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Prozesssteuerung und Führungsverhalten
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ECONIS (ZBW)
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Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10009672883
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2
Besonderheiten im Systemgeschäft
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 71-83)
.
2009
Persistent link: https://www.econbiz.de/10003822689
Saved in:
3
Zuliefer-Geschäft
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 103-121)
.
2009
Persistent link: https://www.econbiz.de/10003822698
Saved in:
4
Qualitätsmanagement
Pepels, Werner
;
Weinmann, Markus
-
2008
Persistent link: https://www.econbiz.de/10003670513
Saved in:
5
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 227-262)
.
2008
Persistent link: https://www.econbiz.de/10003751991
Saved in:
6
Qualitätsmanagement
Pepels, Werner
;
Weinmann, Markus
- In:
Kompendium Management in Banking & Finance
,
(pp. 965-1062)
.
2006
Persistent link: https://www.econbiz.de/10003427844
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