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~person:"Lepp, Hanna Lena"
~person:"Burmann, Christoph"
~type_genre:"Sammelwerk"
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Lepp, Hanna Lena
Burmann, Christoph
Meffert, Heribert
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Markenmanagement : identitätsorientierte Markenführung und praktische Umsetzung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
);
Burmann, Christoph
(
contributor
); …
-
2005
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536862
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