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Search: institution:"Institute of Practitioners in Advertising <London>"
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Großbritannien
3
Marketing
3
Advertising
2
Werbung
2
Advertising campaigns--Awards--Great Britain.
1
Advertising campaigns--Great Britain--Case studies.
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenpolitik
1
Market
1
Market mechanism
1
Marketing management
1
Marketing--Management--Case studies.
1
Marketing--Management.
1
Marketingmanagement
1
Marketingstrategie
1
Markt
1
Marktmechanismus
1
Markttechnik
1
Marktwerbung
1
Theorie
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Theory
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Umsatzsteigerung
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United Kingdom
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Welt
1
Werbungsbetrieb
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Case study
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Fallstudie
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Graue Literatur
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Non-commercial literature
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English
8
Undetermined
2
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Field, Peter
2
Binet, Les
1
Broadbent, Simon
1
Cox, Kate
1
MacIver, Colin
1
Nairn, Andy
1
Pringle, Hamish
1
Watson, David Lowe
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Institution
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Institute of Practitioners in Advertising <London>
9
World Advertising Research Center <Henley-on-Thames>
2
Institute of Practitioners in Advertising, London
1
Source
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ECONIS (ZBW)
6
USB Cologne (EcoSocSci)
4
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New models of marketing effectiveness : from integration to orchestration
Cox, Kate
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009283993
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2
Advertising works 18 : proving the payback on marketing investment ; case studies from the IPA Effectiveness Awards 2009 ; Limited to campaigns with a budget up to £2.5m
Nairn, Andy
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009361547
Saved in:
3
Brand immortality : how brands can live long and prosper
Pringle, Hamish
-
2008
Persistent link: https://www.econbiz.de/10013530635
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4
Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability
Binet, Les
;
Field, Peter
-
2007
Persistent link: https://www.econbiz.de/10003456673
Saved in:
5
Advertising works : papers from the IPA Advertising Effectiveness Awards. 1980
Broadbent, Simon
(
contributor
)
-
1981
Persistent link: https://www.econbiz.de/10000051805
Saved in:
6
Advertising and the buyer : seller relationship
Watson, David Lowe
-
1968
Persistent link: https://www.econbiz.de/10000674859
Saved in:
7
Marketing
MacIver, Colin
-
Institute of Practitioners in Advertising <London>
-
1959
Persistent link: https://www.econbiz.de/10002418844
Saved in:
8
A practical demonstration of media planning : report of the session at Church House, Westminster, 19.2.1959
1959
Persistent link: https://www.econbiz.de/10003217276
Saved in:
9
NEW PRODUCT DEVELOPMENT BIBLIOGRAPHY /
INSTITUTE
OF
PRACTITIONERS
IN
ADVERTISING
,
LONDON
1977
Persistent link: https://www.econbiz.de/10004614091
Saved in:
10
Advertising conditions in Spain
1978
Persistent link: https://www.econbiz.de/10004793261
Saved in:
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