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~institution:"Springer Fachmedien Wiesbaden"
~person:"Burmann, Christoph"
~subject:"Authentizität"
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Erfolgssicherung von Marken durch Authentizität : die Bedeutung von Authentizität zur Erklärung von Rückwirkungseffekten bei Markentransfers
Dietert, Anna-Christina
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2018
Persistent link: https://www.econbiz.de/10011866598
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