It is ascertained that the quality of service is determined by its value. The parameters of quality of motor transport service have been proven. The basic parameters which determine the consumption value of service have been marked out. The value for the consumers determined by the expert survey...

The definition of « personnel marketing » is explored; the differences and drawbacks of the existent definitions have been identified. Personnel marketing has been identified as an organization activity as to the coverage of its qualitative and quantitative needs in personnel by developing,...

The structure of an enterprise potential has been specified by the system of features (depending on the ability of enterprises to search/redistribute the effort using the resources, their origin and scope) the elements of the enterprise potential and the relationship between them have been...

The composition of enterprise potential was specified. Its elements are split according to the system of attributes: the ability of enterprise to carry out search/redistribution of efforts to use the resources, the areas of their origin and the domains of their application. Such classification...

Scientific and methodical recommendations on benchmarking of motor-transport enterprises business-processes have been offered. Its features are substantiation of the choice of enterprise-partner in benchmarking and using the method of hierarchies analysis for determination of the priority of...

The existing methods of estimation of competition intensity in the industry have been considered their advantages and disadvantages have been determined. On the basis of it the author’s method of estimation of competition intensity in the industry has been suggested which, unlike the existing...

Определено место оценки восприятия материальной среды в процессе выбора услуг. Разработан алгоритм оценки восприятия материальной среды предоставления услуг....

In the article the problem of defining the composition of profit management scorecard for the road industry enterprises is solved by implementing the algorithm developed in the research. This algorithm allows formation of a profit management scorecard system for a particular industry enterprise...

The stages of the personnel marketing realization have been substantiated based on the differentiation of the two types of personnel marketing (the internal and external). It was specified that the fulfillment of works should be performed by applying the «7P” model. The process modeling is...

The existent methods as to the (determination) calculation of customer value of goods (services), their disadvantages and advantages were considered. The method to determine (calculate) the customer value of the road passenger transport was developed. It envisages the determination of the value...