Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Icons Used in This Book -- Where to Go from Here -- Part 1 Laying the CRM Foundation -- Chapter 1 Embarking on Your Journey to Complete CRM -- Bringing the R in CRM to the Forefront -- Extending CRM to Your...

Business today relies on effectively using data to predict trends and sales. Predictive analytics is the tool that can make it happen, and this book eliminates the tricks and shows you how to use it. You'll learn to prepare and process your data, create goals, build a predictive model, get your...

If you want to be your own boss and stand on the shoulders of franchise giants, this accessible guide makes it easier than ever before. For franchisees, it takes you from the first steps of prospecting for a franchise to getting it up and running successfully. For prospective commercial and...

Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Getting Started with Employer Branding -- Chapter 1 Building a Strong Employer Brand -- What Is Employer...

Everything you need to make the most of building information modelingIf you're looking to get involved in the world of BIM, but don't quite know where to start, Building Information Modeling For Dummiesis your one-stop guide to collaborative building using one coherent system of computer models...