This contribution investigates under which conditions consumers can identify a product's country of origin when confronted with conflicting information on the product package. Our study draws on current literature on the country-of-origin effect and on foreign branding, a naming strategy...

The aim of this study is to examine the higher education of BRICS (Brazil, Russia, India, China and South Africa) countries from the perspective of international student mobility and international competitiveness. The WEF-GCI, the UNESCO and the QS database provided data for the analysis. The...