This chapter explores the increasing importance of sustainability in the business-to-business (B2B) hospitality industry. It highlights the drivers behind this shift, including customer demand, regulatory pressures, and the need for sustainable finance. The chapter discusses the concept of...

The Business-to-Business (B2B) hospitality sector has faced unprecedented challenges in recent years, significantly influenced by global events such as the COVID-19 pandemic, economic instability, rise of digital technologies and changing consumer preferences. This chapter explores these...

The integration of Artificial Intelligence (AI) into Business-to-Business (B2B) marketing within the hospitality industry is revolutionizing traditional practices, enhancing efficiency, and fostering innovation. Leveraging tools such as machine learning, predictive analytics, and automation, AI...

This chapter is about Leisure Capital, which plays a significant role in re-inventing value creation in the hospitality and tourism sectors. The changes in consumption patterns from experiential consumption to sustainable and culturally enriching travel experiences have forced businesses and...

This chapter explores the concept of hyper-personalization and innovation capabilities in the B2B hospitality industry. To achieve sustainable competitive advantages and enhance customer experiences, the hospitality industry organisation need to develop dynamic capabilities of innovations and...

Hybrid and virtual events are transforming corporate gatherings by combining in-person and digital elements to enhance accessibility, engagement, and sustainability. This study examines their adoption in Georgia, focusing on economic benefits, environmental impact, and technological advancements...

This research explores the impact of technological innovations on business-to-business (B2B) relationships within the hospitality industry. As technological advancements such as AI-driven solutions, cloud computing, big data analytics, IoT, blockchain, and cybersecurity measures become integral...

The B2B hospitality sector, a critical contributor to the global hospitality industry's revenue, faces dual pressures: delivering personalized client experiences and achieving operational efficiency. The integration of advanced technologies, such as Artificial Intelligence (AI), the Internet of...

In the age of digital transformation, data sharing between businesses (B2B) within hospitality has become extremely valuable. Consequently, better cooperation, data validation, and optimized decision-making improve operational efficiency due to these enabled data exchanges, leading to the...

The present investigation delves into the association among alliances to gain strategic advantage, disruptive mechanization, and their influences on operational performance in the business-to-business hospitality industry. Comprehending the dynamics of cooperation and technology management...