Iannario, Maria; Manisera, Marica; Piccolo, Domenico; … - In: Advances in Data Analysis and Classification 6 (2012) 4, pp. 303-321
In the food industry, sensory analysis can be useful to direct marketing decisions concerning not only products, for example product positioning with respect to competitors, but also market segmentation, customer relationship management, advertising strategies and price policies. In this paper...