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Structure des applications sémiotiques en marketing
Pasquier, Martial
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1997
Persistent link: https://www.econbiz.de/10000961352
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Les facteurs internes et externes de performance des entreprises diversifiées : approche synthétique et perspectives de recherches ; communication à la 3ème Conférence de l'Associa...
Pasquier, Martial
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1994
Persistent link: https://www.econbiz.de/10000887484
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Conscience et comportement : une approche intégrative bipolaire des objectifs de communication illustrée à l'aide des campagnes de Benetton
Pasquier, Martial
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1994
Persistent link: https://www.econbiz.de/10000893288
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Critique et perspectives méthodologiques des recherches sur l efficacité de l'affichage publicitaire
Pasquier, Martial
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1994
Persistent link: https://www.econbiz.de/10000902231
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La mesure de l'impact de l'affichage publicitaire : méthodes et synthèse d'une recherche empirique
Antenen, Markus
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Pasquier, Martial
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1990
Persistent link: https://www.econbiz.de/10000794294
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Analyse des champs d'application de la sémiotique dans le marketing
Pasquier, Martial
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1989
Persistent link: https://www.econbiz.de/10000780872
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