This research aims to critically evaluate and examine the relationships between social media advertising value (SMAV), consumer personal factor towards social media advertisements (PF), technology acceptance (TAM), theory of behaviours (TPB), and online purchase intention (OPI) in Bangkok,...

The study on the business service model of digital personal loans in Thailand aimed to study the model of digital personal loan business, standards, and regulations of the Bank of Thailand and the current digital personal loan business market. This is qualitative research that collected data...

Niche marketing strategy is a critical strategy applied by many small-size firms to compete with the large-size firms in the same industry. Despite the resource scarcity, small-niche strategy firms differentiate their products or services to address market’s specific needs. Thus,...

This research aimed at investigating the impact of inspirational leadership on green supply chain management and organizational performance in the aspects of customer satisfaction and environmental performance of the food and beverage companies in Bangkok and its metropolitan area. A purposive...

The objective of this academic article is to study the anxiety caused by the COVID-19 pandemic situation which affects the mental health of people in Thailand. Since the pandemic has spread all over the world, including Thailand, has taken place over a long period of time and it is unlikely to...

This study examined the contribution of diversity climate to perspective taking, task conflict, and turnover intention of Thai employees hiring by international companies in the service industry and working among racially diverse workforces. Moreover, this study explored the moderating effect of...

The aim of this study is to investigate the correlation among spiritual leadership (SL) and organisational citizenship behaviour (OCB) with two mediating variables workplace spirituality (WPS) and organisation based self-esteem (OBSE). In addition, this study also investigated perceived...

The study was carried out to examine the direct impact of the international entrepreneurship on the internationalization of Thai SMEs. Additionally, the study has examined the mediating role of strategic planning practices. For the sake of present research, we used Smart PLS 3.0 for model...

The study is carried out to examine the relationship between the enterprise resource planning, leadership and organizational excellence on the organizational performance. ERP system has been discussed as a supporting tool which is a complex system because of its extensive integrated modules,...

The main objective of this study is to examine the role of relationship market dimensions namely bonding and communication on the customer loyalty among Thai university graduates. In addition to that the study has examined the mediating role of customer satisfaction in the relationship between...