Chen, Ivy Siok Ngoh; Luk, Sherriff Ting Kwong; Yip, … - In: Asian Case Research Journal (ACRJ) 09 (2005) 02, pp. 145-180
Demand for passenger cars in China had been growing at more than 10% annually. Changing buyer expectations, increasing competition and an inefficient distribution system were challenges that car manufacturers faced as they sought to expand into China. This case describes the socio-economic...