Chawla, Harish - In: Asian Case Research Journal (ACRJ) 11 (2007) 02, pp. 293-326
Amul initiated as an experiment in two villages, collecting 250 kg of milk per day. As the cooperative expanded its branches over the course of its 50-year journey, Amul boasts of more than six million kilograms of milk collection daily.What had initiated as a process of liberation from the...